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Adding Value to Customers
Buy User Journey | Digital Transformation
Overview
Led the design and conducted usability testing for British Telecom's latest B2B product service. Overseeing the transition from their traditional co or fully managed service models for underlay products like SDWAN/LAN, the aim was to streamline processes, addressing the issues of time consumption and lack of transparency. This initiative resulted in a notable XX% increase in sales.
My Role
Team
UX design, UI design, Research, Product strategy
2 Designers, Business Analyst, Product Manager
Duration
3 months
Adding a new way to buy services online.
The Problem
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